This is Drake's website which contains subpages such as Artists, music, videos, live, shop and radio. The website is easy to use for everyone as the website is simple.
The colour scheme used in this website is mainly black and white but some colours are used such as red for highlighting the page you are on and the images also contain colours.
The key information the website includes is that in the Music page, all the music albums. The videos page includes videos but the Live page has no content. The shop takes you to an OVO sound shop website where you can buy merch from artists. The radio tab only shows a "Coming soon" text.
I like the style and the font used throughout the website as it feels like a casual and modern website. The website is also easy to navigate and is organised.
What I don't like about the website is that there is not much to it and there should be more content.
Spotify
Target AudienceSpotify is a music streaming application which has a target audience of ages 13-65 and both genders. Spotify is an app used internationally.
Style
Spotify uses the colours green, white and black throughout the app. The font they use is Gotham medium. The image of the app is a green circle on a black background. It has three lines in the circle and the image is pretty simple.
Content
The app is useful as it has a lot of features. It recommends songs for you in the home page such as songs that are related to what you listen to and suggests artists for you. It has a search feature making it easy to search songs or artists. It also has a library page to show your playlists that you made and songs you've liked.
Usability
The app is easy to navigate as the app has a home page which shows your recently played playlists, shows songs from artists you listen to and shows music that is made for you. It has a search feature where you can search for songs, artists and playlist. It has a library of all the playlists you have created and your liked songs.
Negative features
Unless you have the premium version of the app which is paid, you can only skip songs six times per hour and when you go to a playlist, it shuffle plays a random song instead of you being able to choose a specific song in the playlist, you cannot download songs for offline listening and on top of that you get adverts before you can hear the songs.
Soundcloud
Target Audience
Soundcloud is an audio sharing platform which has a target audience of ages 13-65 and both genders. Soundcloud is an app used internationally.
Style
Soundcloud has colours orange, white and grey throughout the app. The font they use is Interstate bold. The image of the app is a white cloud with an orange background. Half the cloud has vertical lines.
Content
The app is useful as it has a lot of features. It recommends songs for you in the home page such as songs that are related to what you listen to and suggests artists you should follow related to artists you listen to. It also shows the charts of the music that is currently trending. It has a stream page where it shows the recent posts of artists and reposts. It has a search feature making it easy to search songs or artists. It also has a library page to show tracks you liked, playlists, people you follow on the platform. You can also tap on your profile and see tracks you uploaded if you have uploaded tracks or reposted tracks. You can also see your insights to see how many people have listened to your tracks
Usability
The app is easy to navigate as the app has a home page which shows songs that are related to what you listen to and artists you listen to. It has a search feature where you can search for songs and artists. It has a library to show songs you liked, playlists and people who you follow.
Negative features
Unless you have the go+ subscription which is paid you get adverts before you can hear the songs. You also can't download tracks for offline listening.
Suggest how they could improve
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